A banner advertisement campaign is when a business can advertise their site on the side of a related site. When thinking of a specific example for UniBox, it could feature on university sites such as UCAS.
The first banner ad was launched on October 27 in 1994 on Wired Magazine (then it was called hotwired.com) and it was a simple banner that said “Have you ever clicked your mouse right here? You will” and the banner sent the user to an AT&T campaign. (Katai, 2017)
The banner advertising world has developed significantly from the web banner ads seen on your favorite publications, to social media advertisements like Facebook Banners, Instagram Sponsored Ads, Snapchat Geofilters and other social media ads.
The above image shows the yearly digital ad expenditure in the United States between the time period 2014 to current, also showing a forecast up to 2019. The worth of banner ad increases significantly over the time period from $10.53 in 2014 to the forecast of $17.68 expected in 2019.
Below is a banner created for UniBox using the site Lucidpress, the fresh blue colour features in this banner to create a calm and modern feel. However, I was not satisfied with the different shades of blue. If this banner could be edited differently, I would choose to have the companies slogan featuring inside a box.
The second banner design was created using Microsoft Powerpoint, Paint and Photoshop. The design was made by myself which features the original logo. The intriguing design shows clearly what the site has to offer. Furthermore, the graduation hat is featured to draw the attention of the target audience. I was not satisfied with the choice of colour’s for this banner ad, the grey appears to be gloomy and would be better with the baby blue used in the original logo.
My favourite banner (below) was made with the free site ‘Canva‘ and this simple design was chosen to show that the UniBox website is fresh and stylish. Sometimes, less is more and therefore I chose to not incorporate images or moving features as this will keep the audience intrigued. Furthermore, the use of the slogan on the banner, ‘thinking inside the box’ helps enforce the businesses values. This banner features on the website and Facebook Page.
Katai (2017). How Does Banner Advertising Work?. [online] Bannersnack.com. Available at: https://www.bannersnack.com/blog/banner-advertising-basics/ [Accessed 1 April 2017].
Music, M. (2017). Why Those Annoying Banner Ads Are Here To Stay – Verge Campus. [online] Verge Campus. Available at: http://vergecampus.com/2015/05/banner-ads/ [Accessed 13 April 2017].